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good energy for every adventure

mike mckinstry built the bassquatch hunter around exploring new places and helping others discover the outdoors.

at zing, we believe great adventures start with balanced nutrition made from real ingredients.

together, we created a partnership built on one simple idea:

when you feel good, you go further.

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mike fishing

"being able to introduce new people to this amazing sport and show them how cool all the correct gear is to make your experiences on the water more enjoyable and efficient is one of the best parts of the show!"

— mike mckinstry

the bassquatch limited-edition bar

crafted with real ingredients for real adventures.

10g plant-based protein, wholesome ingredients, dark chocolate, and balanced nutrition to keep you going from first cast to last light.

10g plant-based protein
Non-GMO ingredients
gluten-free certified
prebiotic fiber
no artificial flavors

THIS ISN'T JUST A SNACK. IT'S THE BAR YOU GRAB BEFORE THE CAST, THE HIKE, OR WHATEVER COMES NEXT.

wherever you go, zing goes with you

early mornings, good energy

real ingredients to keep you going from first cast to last light

off the grid, fully powered

balanced nutrition built for long miles, big climbs, and everything in between

made to keep up.

good energy from plant-based protein, healthy fats, and real food

packed for wherever

grab-and-go nutrition for road trips, trail days, and spontaneous plans

fuel your next adventure

THE PARTNERSHIP

when adventure calls, you need fuel that keeps up. that's why we partnered with bassquatch—a brand built on exploration, endurance, and the great outdoors.
together, we're bringing you balanced nutrition for every adventure. real ingredients. real adventure. built to go further.
AS SEEN ON

THE ZING DIFFERENCE

we believe good nutrition shouldn't come with compromises. that's why every zing bar is crafted with real, whole ingredients—no artificial flavors, no mystery additives.
our bars deliver steady, sustained energy to power your day, whether you're hitting the trail, crushing a workout, or just navigating life's daily adventures.
real ingredients. balanced nutrition. ready for whatever's next.

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